If you have a website that isn’t generating enough leads, you’re probably feeling the frustration that comes with disappointing site performance. Your sales team doesn’t close enough deals, and you’re missing all of your website goals. You try everything you can think of to turn performance around, and nothing works. What now?
A lot of business owners go through lead generation lulls. While consistently poor performance could be a sign of a more significant issue, sometimes, there are a few components on your website that you need to change.
Before you decide to undergo a redesign or invest in another costly marketing strategy, you should do your due diligence and make sure you’re doing everything on this list. Otherwise, you could waste thousands of dollars to solve a problem that a few small website tweaks could resolve.
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1-Make sure your site has web pages that convert.
Before you commit to a web design, it’s important to test out web pages to see which ones provide the best conversions. There are many websites that opt to build a professional website but fail to focus on the conversion elements. It’s important to test different design layouts to find the difference in conversions, site engagement, and bounce rate. Investing in this at the beginning can earn your business thousands or millions of dollars in revenue over the long term.
2-Use pop-ups to get more engagement.
More often than not, people need a trigger that will make them convert. Pop-ups and welcome gates are great ways to increase the number of conversions on your website. Some of the leading pop-up software includes Opt-in Monster and SumoMe.
3-Publish testimonials and reviews.
What other people say about your business is more powerful than anything that you will communicate to your prospects. Get as many positive reviews and testimonials that will convince people to convert on your website.
4. Implement live chat
The average response time from companies replying to customers is 12 hours. For many, this is far too much time to get a reply. With technology rapidly advancing and making it easier for businesses and consumers to connect, it’s not a surprise that users expect faster response times.
Live chat can solve these irritating problems for your visitors and help you generate more leads by being readily available to help them out. If they have questions, they can get them answered right away rather than having to wait for a representative to get in touch. It saves time and annoyance and puts you in a positive light with users.
5. Put strategically-placed CTAs
Use calls to action (CTAs) to tell your visitors what to do next. They don’t want to think too hard; don’t make them. Give them the information they need by insisting they take some sort of action on your website. You want to make it as easy as possible for them to get from point A to point B like it’s a no-brainer.
Tell your visitors what to do by inserting strategically-placed CTAs throughout your website. Don’t make them guess what action they should take next. It’s simpler for them to be told what to do on your website so they get the experience they want. If you want more leads, encourage your visitors to take that action. Always optimize your CTAs so they stand out and use the right language and colors to increase click-throughs.
